Esotech / Field notes

content creation

Articles in content creation

content creation archive

2 published articles

Developing an Effective Social Media Campaign for Small-Mid Size Businesses

It is pretty much an accepted fact that every business must have some kind of social media presence.  While all agree that small and mid size businesses (SMBs) should have a social media campaign there is little guidance on exactly what that entails and what it should be. Social media networks are in what is referred to as “the cloud” today which really means that they reside on servers on the internet and are accessible pretty much anywhere there is an internet connection.  Social networks such

Esotech

SEO Tips: Ideas for Creating Great Website and Blog Content

It is said over and over, “Content is King” for achieving top search rankings, but what exactly does that mean and how do you create great content.  Here are some quick SEO tips for developing great content for your website or blog. Don’t Write What YOU Think They Want to Read: Website owners and bloggers often create content based on internal assumptions of what they think their consumers or visitors want to read or should be interested in.  It is vital that your content addresses topics useful

Esotech