Blog

CMS Cracks Down on Unauthorized Enrollment Changes

CMS has implemented stringent new guidelines to combat a surge in unauthorized consumer enrollment changes by agents and brokers. While these measures aim to protect consumers, they also create an opportunity for increased phishing attempts when obtaining consumer consent. To safeguard consumer information and enhance trust, TLD offers essential tips for effective communication and security practices.

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7 Simple Steps for Effective Digital Marketing in 2015

A broad scope approach to your campaign is important. With time, balance, and persistence, your site will pay for itself!

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3 Steps and 7 Ways to Increase Website Conversions and Sales

Plenty of visitors but no conversions? Let us show you how to optimize your site with proper calls to action and easy access to contact forms. Get your customer in, get their questions answered, and make that conversion happen!

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Increase Your Website Conversions with Retargeting

Retargeting lets you bring your customers back after they visit. Run ads on other sites so that when they browse your content, products, and services they’ll be reminded elsewhere and come full circle to complete a conversion.

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5 Key Elements to Develop a Balanced Digital Marketing Strategy

It’s not about how hard you push your marketing, but that you properly balance it. Too much focus on one strategy can affect the entire campaign.

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Handy Marketing Budget Calculator

Never get caught unprepared. Make sure you know what expenditures are here, which are coming, and which might be unexpected with our handy calculator.

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How to Create a PPC-Paid Internet Ad Budget

With PPC, it’s important you set expectations. With a proper site, call to action, and form, you can convert as much of your clicks as possible to make your ad campaign give you the return you’re looking for. The lower your cost per acquisition, the better!

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WordPress 3.8 Update – Charlie Parker

WordPress leaps forward in yet another round of UI improvements and usability tweaks. Check your plugins after you update!

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Does Re-Targeting Work? Why You Should Re-Target Website Visitors

Retargeting will always cost you less than a click campaign. Why does this matter? Once you lose a click, it’s gone. Retargeting will get them back: a necessary balance in your digital marketing campaign.

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SEM Redefined, PPC evolves into Real Time Bidding (RTB)

Search engines these days matter. If a human can read your site, so can a bot: create content for readers and engage with your community for a loyal customer base that will only aid your marketing efforts.

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