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Measuring SEO Results, Time to Ditch SERPs, Focus on Results

The most familiar, in fact dominant,  metric for SEO has been keyword ranking; and SERP (Search Engine Rank Position) reports have been a favorite tool for tracking and reporting an SEO campaign results.  SERP results have been a favorite metric because they are easy to understand.  SERP reports show exactly where your website ranks for specific keywords that are being tracked and provide what seems to be a metric you can count on to measure SEO campaign results.  If you rank #1 or even#5 for a

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13 Digital Marketing resolutions that will make 2013 your best year ever!

It’s tradition at the beginning of a new year to reflect on the past year, make resolutions for what we will do different in the new year and set goals.  The same applies to organizations; new budgets have either been set or are in work, sales goals are being set, and marketing plans are being developed.  Here’s our list of Digital Marketing resolutions and tips to create a great 2013.   Most lists start with Set Goals, we our started list with a SWOT analysis and Analytics, why?  Before setting

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How to Use Google In Page Analytics to Analyze Website Design and Performance

Google Analytics has powerful tools for analyzing how users interact with and navigate through your website.  Our previous blog explained How to Use Google Analytics Visitor Flow graphs to understand how visitors are flowing through your website.   In this blog we will explain how to use In Page Analytics to understand how users are interacting with your website, what they are clicking on, what is working, and what is not working.  We use both Visitor Flow and In Page Analytics in our SEO Analys

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How to Use Google Analytics Visitor-User Flow to Optimize Website Traffic

The Google Analytics dashboard and traffic graphs of are familiar to many, but few go beyond these very basic tools.  Google Analytics also has great tools for analyzing how visitors (users) interact with your website.  Visitor-User Flow and In Page Analytics are two tools that provide great insight into how your website is performing with respect to converting traffic into visits, and ultimately leads or sales.  We routinely use both Visitor-User Flow graphs and In Page Analytics to see how our

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