Google Searches Plummet by over 60 Percent
Google took the bat to countless websites recently. We explain why this isn’t necessarily a bad thing.
Esotechseo metrics archive
2 published articles
Measuring SEO Results, Time to Ditch SERPs, Focus on Results
The most familiar, in fact dominant, metric for SEO has been keyword ranking; and SERP (Search Engine Rank Position) reports have been a favorite tool for tracking and reporting an SEO campaign results. SERP results have been a favorite metric because they are easy to understand. SERP reports show exactly where your website ranks for specific keywords that are being tracked and provide what seems to be a metric you can count on to measure SEO campaign results. If you rank #1 or even#5 for a
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