Esotech / Field notes

social media marketing

Articles in social media marketing

social media marketing archive

3 published articles

Vine vs. Instagram 3 Differences, What They Mean to You

Vine is the platform of choice for short video content: 7 seconds to get your point across. Instagram caters more to photos and followed suit with videos shortly after Vine’s release. Which better fits your media?

Esotech

You Have To Be Out of Your Mind to Create Great Marketing Strategies

You have to be out of your mind to create great marketing strategies and content that connects with your customers.  That’s right, you have to be completely our of “your” mind, here’s why.  I have worked with countless clients that want to base their marketing strategy and  tactics based on their personal point of view.  They want to develop their marketing strategy based on what they like, products they use, brands they like, with the assumption that their customers are have similar interests a

Esotech