Esotech / Field notes

web 2.0

Articles in web 2.0

web 2.0 archive

2 published articles

Developing an Effective Social Media Campaign for Small-Mid Size Businesses

It is pretty much an accepted fact that every business must have some kind of social media presence.  While all agree that small and mid size businesses (SMBs) should have a social media campaign there is little guidance on exactly what that entails and what it should be. Social media networks are in what is referred to as “the cloud” today which really means that they reside on servers on the internet and are accessible pretty much anywhere there is an internet connection.  Social networks such

Esotech

How Web 2.0 Websites Connect with Social Networks

 How do you design a website or connect your existing website with social networks and social media? This seems easy enough, right? Add a few cute icons on the top right hand side of your website, maybe add a blog, and poof you are in Web 2.0 wonderland! I suppose you can leave it at that and many do just that and proudly proclaim they all over Web 2.0. But there is a lot more to it than adding a couple of cute icons and few links to social networks.   Connecting to Social Networks, Creatin

Esotech