5 Key Elements to Develop a Balanced Digital Marketing Strategy
It’s not about how hard you push your marketing, but that you properly balance it. Too much focus on one strategy can affect the entire campaign.
Esotechwebsite design archive
9 published articles
Graphic Designers Guide to Creating Website Comps
Developers will always be willing to work with designers that layer their PSDs properly. It makes everyone’s job easier, it’s just common sense!
Esotech
Beware of Proprietary Website and CMS Platforms – Don’t Create a Legacy Site!
Some systems will lock you in. It’s not impossible to get out! Also, we share some tips on choosing your next platform.
Esotech
How to Use Google In Page Analytics to Analyze Website Design and Performance
Google Analytics has powerful tools for analyzing how users interact with and navigate through your website. Our previous blog explained How to Use Google Analytics Visitor Flow graphs to understand how visitors are flowing through your website. In this blog we will explain how to use In Page Analytics to understand how users are interacting with your website, what they are clicking on, what is working, and what is not working. We use both Visitor Flow and In Page Analytics in our SEO Analys
Esotech
How to Use Google Analytics Visitor-User Flow to Optimize Website Traffic
The Google Analytics dashboard and traffic graphs of are familiar to many, but few go beyond these very basic tools. Google Analytics also has great tools for analyzing how visitors (users) interact with your website. Visitor-User Flow and In Page Analytics are two tools that provide great insight into how your website is performing with respect to converting traffic into visits, and ultimately leads or sales. We routinely use both Visitor-User Flow graphs and In Page Analytics to see how our
Esotech
Adobe mobile Flash Abandoned, Impact on PC Flash and Web Design
What is the impact of Adobe abandoning mobile Flash? Actually abandoning Flash for mobile is not really a big deal in itself, what is a big deal is what this move likely means for the future of Flash on all platforms, PC included. Apple has been a Flash antagonist and Microsoft joined the Flash opposition with IE 10 and Windows 8 declaring it is time for the Web to move on (ouch). With this the demise of the antiquated PC Flash platform can’t be far behind. In fact, Adobe already has the replace
EsotechThe Internet Progresses: Adobe Flash Discontinued
Flash was a language written to display dynamic content and enhance the look and feel of web pages. There are many things that Flash did that couldn’t be done by most browsers during its era. The problem with Flash is that every browser built had to include, or at least support a plugin version of flash, to display the content. Flash constantly gets updated so there have always been many issues with it. There was a disconnect between Flash and the Browser, it was just something else that needed
Esotech
How Web 2.0 Websites Connect with Social Networks
How do you design a website or connect your existing website with social networks and social media? This seems easy enough, right? Add a few cute icons on the top right hand side of your website, maybe add a blog, and poof you are in Web 2.0 wonderland! I suppose you can leave it at that and many do just that and proudly proclaim they all over Web 2.0. But there is a lot more to it than adding a couple of cute icons and few links to social networks. Connecting to Social Networks, Creatin
Esotech
SEO Scams, You Need a New Website, is this really a Scam?
One of the most popular SEO scams to blog about is “you need a new website” to rank well. In general I agree with the principle that a new website is not a requisite for good SEO or good search ranking performance. However, we have run across many instances where the existing website is simply hopeless and it would be an SEO scam to take the clients money to optimize that website. Bluntly, those websites just sucked and there was no saving them! So when do you need a new website and how can y
Esotech