7 published articles
Plenty of visitors but no conversions? Let us show you how to optimize your site with proper calls to action and easy access to contact forms. Get your customer in, get their questions answered, and make that conversion happen!
EsotechWith PPC, it’s important you set expectations. With a proper site, call to action, and form, you can convert as much of your clicks as possible to make your ad campaign give you the return you’re looking for. The lower your cost per acquisition, the better!
EsotechRetargeting will always cost you less than a click campaign. Why does this matter? Once you lose a click, it’s gone. Retargeting will get them back: a necessary balance in your digital marketing campaign.
EsotechIn January 2013 Twitter rolled out Vine a very cool new mobile video app that is brings a new dimension to social media video. When YouTube launched in 2005 it provided a way to easily share short videos online. Since then it has exploded to over 800 million unique users visits each month and over 4 billion hours of YouTube video are watched each month. With all of YouTube’s popularity just 25% of views are via mobile devices, this is where Vine comes in. Vine is specifically developed for
EsotechIt’s tradition at the beginning of a new year to reflect on the past year, make resolutions for what we will do different in the new year and set goals. The same applies to organizations; new budgets have either been set or are in work, sales goals are being set, and marketing plans are being developed. Here’s our list of Digital Marketing resolutions and tips to create a great 2013. Most lists start with Set Goals, we our started list with a SWOT analysis and Analytics, why? Before setting
EsotechImagine spending over 10 years building a brand with a solid website and excellent search rankings for competitive keywords in your market niche from years of SEO; then suddenly one morning your website is gone! This actually happened to one of our clients, here’s what happened and how you can avoid it. What Happened Our client’s domain expired, not a big deal normally, but her credit card on file had expired also. The domain registrar sent emails notifying her of her domain expiring and th
EsotechWithout careful planning and implementation your rebranding campaign can devolve into a de-branding campaign, diminishing your presence on the internet and social media, creating confusion with your customers. After years of developing a brand sometimes a strategic decision is made to change the brand or create new brand and start a re-branding campaign. Whatever the reasons for changing the brand, before you choose your new identity and launch your rebranding campaign there are several thing
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