7 Simple Steps for Effective Digital Marketing in 2015
A broad scope approach to your campaign is important. With time, balance, and persistence, your site will pay for itself!
EsotechDigital Marketing archive
17 published articles
3 Steps and 7 Ways to Increase Website Conversions and Sales
Plenty of visitors but no conversions? Let us show you how to optimize your site with proper calls to action and easy access to contact forms. Get your customer in, get their questions answered, and make that conversion happen!
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Increase Your Website Conversions with Retargeting
Retargeting lets you bring your customers back after they visit. Run ads on other sites so that when they browse your content, products, and services they’ll be reminded elsewhere and come full circle to complete a conversion.
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5 Key Elements to Develop a Balanced Digital Marketing Strategy
It’s not about how hard you push your marketing, but that you properly balance it. Too much focus on one strategy can affect the entire campaign.
Esotech
Handy Marketing Budget Calculator
Never get caught unprepared. Make sure you know what expenditures are here, which are coming, and which might be unexpected with our handy calculator.
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Does Re-Targeting Work? Why You Should Re-Target Website Visitors
Retargeting will always cost you less than a click campaign. Why does this matter? Once you lose a click, it’s gone. Retargeting will get them back: a necessary balance in your digital marketing campaign.
Esotech
SEM Redefined, PPC evolves into Real Time Bidding (RTB)
Search engines these days matter. If a human can read your site, so can a bot: create content for readers and engage with your community for a loyal customer base that will only aid your marketing efforts.
Esotech
When to Post on Social Media To Maximize Reach
Posting relevant content on social media only strengthens your bond with your audience; plug your brand or solution into the content and what you have is useful advertising!
Esotech
You Have To Be Out of Your Mind to Create Great Marketing Strategies
You have to be out of your mind to create great marketing strategies and content that connects with your customers. That’s right, you have to be completely our of “your” mind, here’s why. I have worked with countless clients that want to base their marketing strategy and tactics based on their personal point of view. They want to develop their marketing strategy based on what they like, products they use, brands they like, with the assumption that their customers are have similar interests a
Esotech
Increase Your Facebook EdgeRank, Reach and Engagement
What determines how many fans see your posts and which posts they see? It may seem random or arbitrary, but there is actually a very specific algorithm called EdgeRank that determines where every post shows up. Much like the Google algorithm determines keyword rank for specific searches, EdgeRank determines where every post is displayed. For those that want to know how EdgeRank works we explain the details at the end of this blog post, and for those that just want to know how to get your Pag
Esotech
You’ve Got 6 Seconds… Vine video sharing
In January 2013 Twitter rolled out Vine a very cool new mobile video app that is brings a new dimension to social media video. When YouTube launched in 2005 it provided a way to easily share short videos online. Since then it has exploded to over 800 million unique users visits each month and over 4 billion hours of YouTube video are watched each month. With all of YouTube’s popularity just 25% of views are via mobile devices, this is where Vine comes in. Vine is specifically developed for
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SEO Scams: Promising Page One Results and Fake Page One Results
A common SEO scam sales pitch is “we will get you on Page One of Google!”. I used to say that any firm “promising” page one results was clearly a scam or at best a charlatan, but recently I ran across some instances where they were telling the truth, well sort of. I have seen several large SEO companies promising and delivering what I consider fake, or at best useless, Google page one results to naive clients. Here’s how they do it… Figures Don’t Lie but Liars Can Figure! During the sales pit
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13 Digital Marketing resolutions that will make 2013 your best year ever!
It’s tradition at the beginning of a new year to reflect on the past year, make resolutions for what we will do different in the new year and set goals. The same applies to organizations; new budgets have either been set or are in work, sales goals are being set, and marketing plans are being developed. Here’s our list of Digital Marketing resolutions and tips to create a great 2013. Most lists start with Set Goals, we our started list with a SWOT analysis and Analytics, why? Before setting
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How to Lose a Brand in 43 Days and Rebuild from the Ashes
Imagine spending over 10 years building a brand with a solid website and excellent search rankings for competitive keywords in your market niche from years of SEO; then suddenly one morning your website is gone! This actually happened to one of our clients, here’s what happened and how you can avoid it. What Happened Our client’s domain expired, not a big deal normally, but her credit card on file had expired also. The domain registrar sent emails notifying her of her domain expiring and th
Esotech
SEO Scams! How to Find a Reputable Web Design, SEO and Digital Marketing Company
If I hear one more company owner tell me they flushed away thousands of dollars on a web company that made big promises and did not deliver results, I am going to need to defragment my mental hard drive! Maybe there is an ashram for business people who need to cultivate compassion for crooks and scammers that give any given industry a bad name when thye could be spending time on an app for Amazon FBA reimbursements. But until we find that place to deal with these bad business practices, we have
Esotech
Plan Your Rebranding to Avoid De-Branding
Without careful planning and implementation your rebranding campaign can devolve into a de-branding campaign, diminishing your presence on the internet and social media, creating confusion with your customers. After years of developing a brand sometimes a strategic decision is made to change the brand or create new brand and start a re-branding campaign. Whatever the reasons for changing the brand, before you choose your new identity and launch your rebranding campaign there are several thing
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Social Media Enhances and Complements SEO, like Yin and Yang
The argument that Social Media will ultimately kill SEO is an amusing one. Yes, Social Media will dramatically change SEO, in it fact already has changed it forever; but Social Media will not replace SEO. SEO and Social Media have a Yin Yang relationship – opposite forces that complement each other within a greater whole. I think Social Media is the most exciting thing that has happened to SEO in many years and it will significantly improve the relevance and quality of search results. Social
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