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Social Media - SMO

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Social Media - SMO archive

28 published articles

When to Post on Social Media To Maximize Reach

Posting relevant content on social media only strengthens your bond with your audience; plug your brand or solution into the content and what you have is useful advertising!

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Vine vs. Instagram 3 Differences, What They Mean to You

Vine is the platform of choice for short video content: 7 seconds to get your point across. Instagram caters more to photos and followed suit with videos shortly after Vine’s release. Which better fits your media?

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How to Maximize Your Social Media Reach in One Post

Without exception, a quality post will have more of an effect on your visitors than numerous posts ever will. Deliver quality content shared to your social media platforms on a regular interval for best results.

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World Social Media Day 2013

Find out what social media can do for your marketing campaign! Come see us and others discuss the benefits.

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You Have To Be Out of Your Mind to Create Great Marketing Strategies

You have to be out of your mind to create great marketing strategies and content that connects with your customers.  That’s right, you have to be completely our of “your” mind, here’s why.  I have worked with countless clients that want to base their marketing strategy and  tactics based on their personal point of view.  They want to develop their marketing strategy based on what they like, products they use, brands they like, with the assumption that their customers are have similar interests a

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Increase Your Facebook EdgeRank, Reach and Engagement

What determines how many fans see your posts and which posts they see?  It may seem random or arbitrary, but there is actually a very specific algorithm called EdgeRank that determines where every post shows up.  Much like the Google algorithm determines keyword rank for specific searches, EdgeRank determines where every post is displayed.   For those that want to know how EdgeRank works we explain the details at the end of this blog post, and for those that just want to know how to get your Pag

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You’ve Got 6 Seconds… Vine video sharing

In January 2013 Twitter rolled out Vine  a very cool new mobile video app that is brings a new dimension to social media video.  When YouTube launched in 2005 it provided a way to easily share short videos online. Since then it has exploded to over 800 million unique users visits each month and over 4 billion hours of YouTube video are watched each month.  With all of YouTube’s popularity just 25% of views are via mobile devices, this is where Vine comes in.   Vine is specifically developed for

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Optimizing your Author Profile in Google+ for better Google Results

Your Google Plus profile is used for much more that just the About page, it is also used by Google as your Author Profile.  This is how Google knows what and where your contribute in the form of blogs, tweets, and other social networks.  You can help Google get it right and find all of your content and correctly attribute to you by adding links and other details to your profile.    Google Plus Profile and Privacy Settings  You can see how your Google+ Profile would look in search results by visi

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Simple and Effective Social Media-Network Community Management for Small Businesses

One of the biggest challenges in implementing a social media campaign for small and mid size businesses is community management.  We constantly here “I don’t have time”, which is often true for small business owners, or “this is going to take too much time”.  This causes to many small business owners to give up on social media sometimes before they even start, or abandoning their social networks and letting it all sit unattended.  If you have not yet developed a social media strategy this should

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Developing an Effective Social Media Campaign for Small-Mid Size Businesses

It is pretty much an accepted fact that every business must have some kind of social media presence.  While all agree that small and mid size businesses (SMBs) should have a social media campaign there is little guidance on exactly what that entails and what it should be. Social media networks are in what is referred to as “the cloud” today which really means that they reside on servers on the internet and are accessible pretty much anywhere there is an internet connection.  Social networks such

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Your Password is Hack-able, How to Pick a Secure Password

John1984, cathy87, J4cksABc – are these the of passwords you find yourself using? If so you are definately hack-able, in fact your logins can be hacked fast! Despite what you may think, all three of those passwords are distinct, but very easy for a machine to guess. When creating an online profile, website, E-mail address or any other social media username and password, it is crucial that you pay attention to your password strength. Do you own a pizza business that is well known for providing th

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Plan Your Rebranding to Avoid De-Branding

Without careful planning and implementation your rebranding campaign can devolve into a de-branding campaign, diminishing your presence on the internet and social media, creating confusion with your customers.   After years of developing a brand sometimes a strategic decision is made to change the brand or create new brand and start a re-branding campaign.  Whatever the reasons for changing the brand, before you choose your new identity and launch your rebranding campaign there are several thing

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Apps to Make Pinterest and Pinning Easier and More Fun

Pinterest has become one of the fastest growing social networks largely because of the unique experience it offers for sharing pictures and images of the things that interest you.  Pinning is easy with just a click of the Pin It button, but some websites and blogs aren’t Pinterest friendly because they either don’t have images or the images don’t convey the thought well for Pinning.  While Pinterest offers zero SEO value, because all of the links are no-follow links offering no benefits for sear

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Defending Your Reputation and Copyright on the Internet

Your brand image is predominantly defined by what is shown on the first page of Google, Bing and Yahoo search results. Under normal circumstances one would expect the first page of search results to be your webpage, blogs, webpages and of course your competitors. What happens if an angry customer or client decides to start posting negative comments about your company or you or worse creates a website dedicated to harming your reputation like www.your-company-name-here-sucks.com and this content

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Social Media Tips: 5 Steps for Creating Great Social Media Optimization Content

There have been lots of blogs and discussions about developing website content for SEO, but what about creating content for social media optimization? Just like website content can be optimized as part of an SEO program, so can social media content. This is often referred to as SMO, social media optimization, and while SMO is strictly about social media it is also an important part of a comprehensive SEO program today. Done right social media content can help your search rankings, drive traffic

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Social Media Tips: Who Owns a Twitter Account-Name

Who owns a Twitter name-account? When an employee is tweeting for a company, and compensated for doing this a part of their “job”, who owns the account when the employee eventually leaves? A lawsuit between a blogger and former employer over Twitter account ownership may lay some ground work to finally answer this question. Unfortunately this is not a great test case since the employment circumstances are a bit murky as wells as the promises made over compensation. The real problem here is that

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How to Connect Website Badge / Link to Google+ Business Page

For those of you who skipped configuring your badge for Google+ Pages and can’t find the option anymore, use the following link: https://developers.google.com/+/plugins/badge/config Type in your page’s ID and you will be able to create it again.  You can see it live here at esotech.org at the footer and also the breadcrumb on inner pages. You will have to add a bit of code to your header, and then use the link wherever you like. The link seems highly customizable if you know what you are doing.

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Social Media Enhances and Complements SEO, like Yin and Yang

The argument that Social Media will ultimately kill SEO is an amusing one. Yes, Social Media will dramatically change SEO, in it fact already has changed  it forever; but Social Media will not replace SEO.  SEO and Social Media have a Yin Yang relationship – opposite forces that complement each other within a greater whole.  I think Social Media is the most exciting thing that has happened to SEO in many years and it will significantly improve the relevance and quality of search results. Social

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Reputation Repair & Management, Learn from the Worst and be the Best

Reputation repair and reputation management is a hot topic today as social media and blogs are exploding in popularity.  Social media is making it increasingly easier for an irate client, customer, or employee to smear your company name and make it very public.  In fact, without a great deal of skill it is fairly easy to create negative content via social media and blogs that will rank in Google or Bing searches such as Company Name Scam or Brand Name Scam.  On twitter the popular hashtags for t

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Social Media Policy Examples and Best Practices

My previous post discussed How to Develop a Social Media Policy, as promised, this post lists provides some great examples of Social Media Policy along with links to policies from dozens of organizations across a range of industries. Social Media Policy Examples My two favorite social media policy examples are Intel and Ford (see infographic below).  I like the Intel policy because it is easy to read, focuses on a common sense approach, is practical, and at the same time it is very comprehensive

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How to Develop a Social Media Policy in 10 Practical Steps

As social media exploded over the last few years organization policies have not kept pace.  In fact until recently few organizations had formal social media policies and today the majority still do not have one. Among the organizations that have tackled this challenge there are three lines of thinking on social media policy: Comprehensive Policy: This camp believes Social Media Policies should be comprehensive with strict rules for employee use and content. Comprehensive social media policies of

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10 Steps to Create Social Media Contests, How To and NOT To Do a Contest

Social media contests have been all the rage for a while now.  Some social media contests have had phenomenal results and created a huge buzz about the company, many flop and go nowhere, and some end up pissing people off.  I was inspired this morning by a contest that falls into the “pissed me off” category and I suppose I should thank them for the inspiration. Below I list 10 Steps to Creating an Amazing and Creative Social Media Contest and also some links to examples of very successful conte

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How Web 2.0 Websites Connect with Social Networks

 How do you design a website or connect your existing website with social networks and social media? This seems easy enough, right? Add a few cute icons on the top right hand side of your website, maybe add a blog, and poof you are in Web 2.0 wonderland! I suppose you can leave it at that and many do just that and proudly proclaim they all over Web 2.0. But there is a lot more to it than adding a couple of cute icons and few links to social networks.   Connecting to Social Networks, Creatin

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Study Credits Google+ with Creating Job Demand

The US Employment and Labor Evaluation Service Study (USELESS) recently completed a study on Social Media and workplace productivity. The latest study found that the beta release of Google+ created an unexpected surge in job demand across all industries in the US.   After further research USELESS found that productivity had a sharp decrease in the weeks following the beta release of Google+ and employers were consequently forced to hire additional staff.  The study found the productivity drops w

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#SocialMedia – Community Building and the Cure for Advertisement Overload

Are you keeping up with the latest in marketing today? Are your advertising dollars being well spent? Have you dabbled in Adwords, making your own website, trying to make a lead machine out of your online presence? How is it going? No, really…how’s it going? Things aren’t the way they used to be.  People don’t browse the yellow pages, little less keep those massive things. People don’t pay attention to the sticker on your car and jot down the phone number while on the freeway, people barely read

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